Economist Paul Ormerod, a researcher on the Tipping Points project, argues in this talk at the RSA that we need more than just ‘nudge’ theory in our networked, urban societies — we also need to grasp the perils and possibilities of ‘Positive Linking’. Paul currently has a new book available on networks: Positive Linking: How […]
What’s in a name that allows it to spread widely across large populations and be copied by others? While many people have conventional names like ‘Mary’ or ‘David’ there are also a diverse variety of names in use today that are in strong contrast to the most popular names generations before them. The choices of […]
Deputy Director of the Tipping Points project, Dr Alex Bentley, is the lead author of a new book published by MIT Press. This is a truly exciting work that looks at how ideas and activities spread through social copying. Summary provided by MIT Press: Humans are, first and foremost, social creatures. And this, according to […]
Dr Alex Bentley, one of the lead researchers of Work Package 4 of the Tipping Points project gives a fascinating talk about how social trends and commodities from eyeglasses to mobile phones diffuse through culture. He gives particular attention to the role of internet-based social networks such as Facebook and the influence they have in […]
January 3, 2013 by IHRR
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