How stuff spreads

Posted on October 20, 2010 by

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Dr Alex Bentley, one of the lead researchers of Work Package 4 of the Tipping Points project  gives a fascinating talk about how social trends and commodities from eyeglasses to mobile phones diffuse through culture.  He gives particular attention to the role of internet-based social networks such as Facebook and the influence they have in both independent and social decision-making.

Alex’s research has covered trends in everything from baby names to the latest health scare (see Rise of health scares has social basis).

Other talks part of the series can be found here: http://www.researchtalk.co.uk/rt/2010/09/27/how-stuff-spreads/

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